Karyaku
Online learning · Landing page · 2026
A course platform selling to people who have already watched a hundred free tutorials and still cannot make anything.
Business context
Practical online classes competing against an infinite supply of free video. The product is not the information — it is the order it comes in and the finished piece at the end.
The problem
Nobody needs another page saying the classes are good. The visitor’s doubt is about themselves: they have tried before and it did not stick.
The challenge
The honest answer to that doubt is structure, which is a boring thing to sell. It had to be made specific enough to believe without inventing outcomes or testimonials.
The solution
The page is built around what the visitor walks away holding, and the objection is answered directly rather than talked around.
Design approach
Warm cream and coral with a heavy grotesque display face — confident and human, deliberately unlike the cool neutrality of most course platforms. Eleven sections, each with a different layout, so a long page never settles into a rhythm the reader can skim past.
Technical approach
Next.js and TypeScript, built as one page with no client-side state to carry.
Key features
- Value proposition built on the finished work, not the syllabus
- Problem-to-solution structure that names the objection
- Curriculum and instructor sections
- FAQ answering the questions that actually stop a purchase
- Single, repeated call to action
Yours is the one we want to build.
Each of these was shaped around what one business actually needed. Yours would start the same way — with a conversation about the business, not a brief.
